Community banking wants to join mobile technology. Good idea. But if it does not speed up, telephone operators will take the opportunity
Overwhelming. That is the rate at which the Venezuelan community banking from Banco Banesco (BCB) has grown since its launch five years ago. BCB has incorporated more than 150,000 customers, among microentrepreneurs in the central and western Venezuela, through its microcredit and savings accounts. The best: its impact seems to be optimal. According to a study by the consulting firm Advantis, seven out of ten BCB customers have increased their sales by 34% due to the method, and six out of ten improved their profits by 27% during 2010.